Global Live Operations Infrastructure Buildout
Netflix is rapidly scaling its live events business, having executed 200+ live events, and is now expanding internationally. Gregory Peters confirmed Netflix is 'adding two more live operation centers in 2026 — one in UK and one in Asia' to support growth outside the US. Ted Sarandos cited the World Baseball Classic in Japan and 'Skyscraper Live' as examples. Live is characterized as having 'outsized positive impacts on the business, around conversation and acquisition' with 'some benefits to retention.' This is a greenfield infrastructure and operations buildout in new geographies requiring facility setup, broadcast engineering, vendor management, and operational process design — areas where Netflix has limited in-house expertise outside the US.
Gregory Peters explicitly confirmed two new live operation centers in UK and Asia for 2026. Ted Sarandos discussed international live events (World Baseball Classic in Japan). 200+ live events already executed provides clear operational trajectory.
Setting up live operations centers in new geographies typically involves local consulting firms, systems integrators, and broadcast engineering specialists. Netflix is entering markets where it lacks live production infrastructure, creating a natural need for external partners.
Live is still described as 'a relatively small portion of total view hours' and content spend. Strategic importance is growing but this is not yet a core business pillar. The two operations centers are meaningful but bounded in scope.
Two live operations centers are explicitly planned for 2026. World Baseball Classic in Japan launched in March 2026. This is immediate, with active execution underway.
No specific budget mentioned for live operations. Gregory Peters described it within the broader investment portfolio. The two operations centers represent concrete capex commitments but dollar amounts are unspecified.
Broadcast operations center design, build, and staffing is a specialty of media technology consultancies and systems integrators. Facility management, broadcast engineering, and local vendor setup are standard professional services engagements.
Two operations centers with supporting infrastructure and process design. Moderate scope — likely $3M-$8M across consulting, integration, and managed services for initial buildout.
Gregory Peters
Decision Maker
Theodore Sarandos
Champion
Two live operation centers (UK and Asia) confirmed for 2026 buildout. World Baseball Classic in Japan already launching in March 2026. Netflix has executed 200+ live events predominantly US-based and needs to rapidly stand up international live capabilities.
Gregory Peters: 'We're adding two more live operation centers in '26. One is gonna be in UK and one in Asia to support the growth of our live efforts outside The US.' Ted Sarandos: 'We're expanding to do more now outside of The US. Including, World Baseball Classic in Japan.' He also noted 200+ live events executed, indicating the operation is scaling from experimental to institutional. International expansion of live operations into UK and Asia requires local broadcast engineering expertise, facility buildout, and operational process design — areas where Netflix has limited existing infrastructure.
$3M - $8M
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Sector: Communication Services | Industry: Entertainment | Employees: 16000 | Price: $91.82 Netflix, Inc. provides entertainment services worldwide. The company offers television (TV) series, documentaries, feature films, games, and live programming across various genres and languages. It also provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, TV set-top boxes, and mobile devices. Netflix, Inc. was incorp...
**Spencer Wong:** Good afternoon, and welcome to the Netflix, Inc. Q4 2025 earnings interview. I'm Spencer Wong, VP of finance and capital markets. Joining me today are co-CEOs, Theodore Sarandos and Gregory Peters, and CFO, Spencer Neumann. As a reminder, we'll be making forward-looking statements, and actual results may vary. We'll now take questions submitted by the analyst community, and we'll begin first with questions about our results and forecast. The first question comes from Robert Fis...
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